It's just one word, and the morals, style, and personality it comes with. Apparently pop culture thinks that is the damned best thing ever and it should be the new cool. Oh, how they are so wrong. It is featured in the music scene, the fashion scene, and everything in between. Although frowned upon by more intellectual, creative entities that have decent tastes in everything, it is still seen as vital to life and popularity.
That one word...
Is "Swag."
This epidemic makes me sick.